Video Service Strategic Plan
The City of Bloomington has developed a strategic plan for video services in the community, working with CATS, WTIU and many other community partners. The Document is titled 2015 Strategic Plan: Evolving Municipal Video Services & Public Access. This plan was released in Sept 2010.
Downloads
Entire Plan
Sections
- Table of Contents, Intro and Overview of COB/CATS Strategic Plan (PDF 850.12 KB)
- Operations, Finance and Technology Section of COB/CATS Strategic Plan (PDF 1.67 MB)
- Audience and Users Section of COB/CATS Strategic Plan (PDF 3.13 MB)
- Partnerships for COB/CATS Strategic Plan (PDF 1.03 MB)
- New Projects Section of COB/CATS Strategic Plan (PDF 853.96 KB)
- Appendix for COB/CATS Strategic Plan (PDF 19.58 MB)
Introduction and Overview of Strategic Plan
Scope
The scope of this project is to facilitate the creation of an adaptive strategy to support the evolving video communication needs of the City in the following areas:
- Internal/external communications such as the recording and telecast of committee meetings
- Public access television services, the local PEG and Public Media Ecosystem
Objectives
- To create positive conditions and structures that will sustain a healthy, diverse and relevant PEG ecosystem through and beyond 2015.
- To promote a common level of understanding among all stakeholders of the potential issues at hand.
- To ensure that municipal video communications and public access television will remain relevant to the local community against the backdrop of rapid digital innovation.
- To enable the City as well as its main supplier of TV production and delivery services, "Community Access Television Services" (CATS), to generate maximum value from the funding at their disposal.
Overview
Download this section: Table of Contents, Intro and Overview of COB/CATS Strategic Plan (PDF 850.12 KB)
The executive plan divides its recommendations into four work streams.
Operations and Finance /Technology
Download this section: Operations, Finance and Technology Section of COB/CATS Strategic Plan (PDF 1.67 MB)
Explores options for alternative funding methods and organizational/management structures for the main PEG operator CATS. It explores opportunities for improved brand building and new ways to leverage the human capital available to CATS. This section then proceeds with a detailed list of concrete actionable recommendations for both the CoB and its principal supplier of PEG related services, CATS. The recommendations are designed to leverage synergies in the relationship between the two organizations and improve technical and operational practices alike.
Given the pivotal importance of CATS as both the recorder and repository of local government meetings it is in the interest of the CoB to develop this supplier to its fullest potential. This section reflects this premise by devoting specific attention to the interdependences between the capabilities on both sides of this relationship.
Audience and Users
Download this section: Audience and Users Section of COB/CATS Strategic Plan (PDF 3.13 MB)
Presents the results of a self-selecting online survey of PEG users. Due to the lack of random sampling and the resultant coverage issues of this survey it mainly serves as a general indicator of sample behavior and awareness among respondents. Time and financial constraints prevented a statistically representative study. In spite of these limitations the survey managed to unearth important insights, especially in the context of service portfolio awareness among this sample of PEG supporters.
A brief literature review, sampling articles and papers relevant to the PEG and public media context as well as audience behavior, is also included in this section.
Partnerships
Download this section: Partnerships for COB/CATS Strategic Plan (PDF 1.03 MB)
Provides an audit of existing partnerships relevant to the PEG activities of the CoB. This element seeks to provide an overview of the diverse portfolio of relationships, from video service providers to PEG operators and public media outlets, the CoB interacts with and depends on for its video services. The section provides a reference for the current status and presents potential opportunities for future partnership development.
The recognition that people, and the communication and understanding among them, are crucial elements in carrying forward the successful implementing of the ideas in this document sits at the heart of this section. As such it proposes measures to enhance and build stakeholder interactions and communication, starting with a PEG summit hosted by the CoB.
New Services
Download this section: New Projects Section of COB/CATS Strategic Plan (PDF 853.96 KB)
Offers a scenario-based approach to future service expansion with a strong focus on online delivery and accessibility of PEG content. It contains educational elements, covering both the opportunities and infrastructure demands associated with future service expansion. These elements are deliberately written to be accessible for less technology-aware stakeholders looking for suggestions on how to increase audience engagement in the new media context.
This section concludes with a description of how technological and interpersonal integration between the PEG and public media community could be leveraged to create an enhanced yet more resource efficient local news service. The latter is considered a key element in driving the evolution of the local PEG ecosystem.
Appendix
Download the appendix: Appendix for COB/CATS Strategic Plan (PDF 19.58 MB)
This section contains some cited documents and raw survey responses.