Other: Greetings, lovely individuals of the city! I am here to offer my humble opinion on your delightful branding adventure which has recently made quite the stir in our community. First and foremost, your efforts to elevate our beautiful city are much appreciated. While reminiscing on the past, relishing in the days of old, and remembering what Bloomington was, we do have to think ahead. My understanding of the new branding and its message about our city’s identity could not hit the nail on the head more squarely. Our community is what it is because people came here recognizing something was different and that something was “a vibe” as the kids not say, that they also felt. But we must recognize that, in order to remain a thriving and vibrant community, “the vibe” must evolve with the times. If I recall correctly, our new traffic engineer and his young family moved from a large metropolitan city with everything to offer, to the 23 square miles in the middle of south central Indiana that we call home. I do not think I presume too much to say, he didn’t choose Bloomington for the logo, he chose it because he saw a place where him and his family could belong. That’s what Bloomington is. That is what I truly believe this new branding effort captures with absolute and robust precision. So I thank you. Let us not forget the words of Weston from the ever-eloquent artist 50 Cent as we face the challenges ahead: "Hate it or love it, the underdog's on top / And I'm gon' shine homie until my heart stop." PS I love, adore, and believe whole heartedly in our new “B” and the potential it will most undoubtedly unlock.

Assigned to

Gretchen Knapp