Mayor Announces BEAD Logo Competition

For additional information: Miah Michaelsen, Assistant Economic Development Director for the Arts, City of Bloomington, 349-3534

Maria K. Heslin, Communications Director, City of Bloomington, 349-3569

Mayor Announces BEAD Logo Competition

Bloomington, IN - Mayor Mark Kruzan and Miah Michaelsen, the City's Assistant Economic Development Director for the Arts, announced today that the City of Bloomington is calling on citizens to develop a logo for the Bloomington Entertainment and Arts District (BEAD).

The winning designer will receive a $500 honorarium and may have her or his logo used to promote the City's BEAD.

"BEAD is designed to enhance our downtown's character and commerce, and this logo will play a key role in establishing the look and
identification for the district," Kruzan said. "We also want BEAD to provide opportunities for artists to showcase their works and earn money
from their talents so we want to kick that off with this competition."

BEAD is Bloomington's downtown entertainment and arts district that will feature a thriving arts, music, theater and museum scene anchored by many strong, established cultural institutions, growing commercial and retail businesses, restaurants and residences.

According to Michaelsen, BEAD encompasses many distinct character areas, which should be reflected in the logo. Character areas include Kirkwood Avenue, Restaurant Row, the Show District, Arts Row and City Commons.

"Each of BEAD's character areas will have a special flavor of its own, and will feature particular visual cues and themes plus other amenities to help visitors know what area they are exploring," Michaelsen said. "This is the first of several initiatives we will be announcing regarding BEAD's development this year."

For a complete listing of character areas, descriptions and the BEAD map, please visit [www.bloomington.in.gov/bead].

The logo must be relevant to BEAD's purpose and goals, which include:

• To focus creative enterprise downtown and enhance Bloomington's economic vitality.
• To broaden public access to the arts, foster those that make their living with their craft, and ensure sustained growth in Bloomington's creative industries for its long term economic development.
• To support Bloomington's performing and fine artists, cultural organizations, museums, restaurants, entertainment venues, businesses and craftspeople.
• To expand the city's creative capacity and market downtown Bloomington as a vibrant and thriving entertainment and arts destination to residents and visitors.

The logo competition will be judged by a City team led by Michaelsen. Submissions are due August 15, 2007.

Submission Requirements:

• The contest is open to residents of Monroe County of all ages.
• Artists may submit as many entries as they like and must complete an entry form for each.
• The City of Bloomington reserves the right to extend all deadlines associated with this contest to ensure that a sufficient amount of entries are received.
• Each design must lend itself to many different formats, including publications and signage. It must reproduce well in different sizes and when printed in black and white. Limit designs to five colors or less.
• All submitted designs and source images must be the original work of the artist.
• By submitting an entry, the artist agrees that the City of Bloomington will become the rightful owner of the image and any likeness of the image, and may alter and reproduce the image at its discretion.
• The design chosen as the contest winner may not necessarily be used as the official BEAD logo, or may be chosen in whole or in part as the official BEAD logo.
• Electronic entries should be GIF, JPG, or PNG format and the design file should not exceed 2 MB. Please include the artist's first and last name as part of the file name.
• Print submissions should be no larger than 8.5" x 11".
• Submissions may be uploaded online at [www.bloomington.in.gov/bead/logo] or delivered in print form, with a completed entry form, to:
  BEAD Logo Design Competition
  Attention Miah Michaelsen
  Office of the Mayor
  401 N Morton St, Ste 210
  Bloomington IN 47404

Entrants are encouraged to view the complete list of rules and regulations and to obtain a downloadable entry form at the web site: [www.bloomington.in.gov/bead/logo].